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Honestly - I like the Mokapot my dad uses it religiously - but reading this comment thread makes it sounds like Mokapot is getting its lunch eaten by more waste
by boringg 5y ago
Honestly - I like the Mokapot my dad uses it religiously - but reading this comment thread makes it sounds like Mokapot is getting its lunch eaten by more wasteful products (and it is) but I wager it is that they aren't in the same product category even though they are all under the coffee umbrella. Also its in a highly differentiated/competitive marketplace over the last 15 years where before that (in its glory days) there wasn't much competition to stack up against.
However the reason it is getting its lunch eaten is that people prioritize convenience and the Mokapot is a different product category although under the coffee vertical. A Mokapot takes bit of education and a bit of time in the morning to dial it in. The general coffee consumption market is not interested / technically savy to do this. It's losing because its a more complicated and higher quality product --> different consumers. I don't think those junky nespresso buyers would even be in the mokapot category to begin with. Its similar to how lyft/uber brought more people into riding cabs (also took cab market share).
- aww_dang 5y agoI don't find it complicated to use. Like any other stove top item, you can't leave it on to burn. I can see how this might be difficult for some in a morning rush. When I need a break from the computer, I find the ritual relaxing. Can't see myself buying a Nestle contraption.
- toyg 5y ago> a more complicated and higher quality product [...] those junky nespresso buyers It was inevitable that a thread on coffee would attract the snobbery. I was literally raised with moka and coffee from Italian bars, and Nespresso is absolutely fine. For me, like for loads of other Italian migrants in "barbaric" Northern lands (where "baristas" couldn't make a decent cup to save their lives), it has been an absolute lifesaver. I know plenty of Italian foodies with absolutely no qualms about it. You can criticize the environmental impact (sure), the cost (eh), the commercial model (you in SaaS too?), the tax-dodging, whatever. But when it comes to quality, it's really just the worst hipster snobbery that stops people from accepting that it's actually pretty good. The machines can last for ages with minimal maintenance, and the coffee is good and consistent with zero effort. The rest is just audiophile-level bullcrap.
- boringg 5y agoI take issue with everything about nespresso machines. The quality/convenience is not worth the disgusting level of waste. Is the coffee fine? Yes its fine, its not great but man are those machines so incredibly wasteful.
- jazzyjackson 5y agonepresso offers to take back your spent aluminum capsules and recycles them harvesting and roasting the beans is also incredibly resource intensive, but we do it because we consider it valuable