This is actually the old law and now you need to prove that the RRP is "realistic" which usually means it has been sold at that price for more than half the tim

This is actually the old law and now you need to prove that the RRP is "realistic" which usually means it has been sold at that price for more than half the time it has been on sale. Source: https://marketinglaw.osborneclarke.com/advertising-regulation/no-more-28-day-rule-pricing-and-promotions-under-the-spotlight/ https://marketinglaw.osborneclarke.com/advertising-regulatio...