I actually agree to the part where it says that Apple has not been the different change-maker. A very large part of the world population is still unaffected by

I actually agree to the part where it says that Apple has not been the different change-maker. A very large part of the world population is still unaffected by Apple Products. MS for that instance has a much larger impact on the world of personal computing. Apple did produce some incredibly cool gadgets, but that was about it. iPods and iTunes was probably insanely popular in US (and Europe), just like iPhones and iPads are today - but Microsoft has definitely penetrated at much larger depth and positively (and in some ways, negatively) affected a lot of them. And yes, I know the article is about last 10 years - but even in these 10 years Windows XP was (and in a large population, it still is) THE operating system to have; Office (2003 and 2007) are still used in every damn office. Aesthetics - yes, Apple products has a huge impact and also to the build quality expectations from hand held devices. But it failed miserably in providing a solution that could be used by masses (It actually focused on a niche clientele, like the ones here). Nokia on the other hand provided devices to the masses - affordable and with insanely awesome build quality. They were not popular in US, but in Asia - buying a non-Nokia phone was considered stupid at one time. And I am not a MS Fanboi; I am a Google Fanboi. Google is a verb now - Gmail is analogous to mail for most of my friends; youtube is the place we go to listen to music. Maps to get directions, Picasa for uploading pictures and Docs for collaborating on content. I am typing this from using Chromium browser and I had downloaded some libraries from Google Code to use in my Course Project. So the Roman analogy goes for Google, not Apple.