The mistake of this article is to divorce intent from execution. Most workplaces aren't looking to change the world. As such the employees aren't willing to p

The mistake of this article is to divorce intent from execution. Most workplaces aren't looking to change the world. As such the employees aren't willing to put up with the same exacting standards. So acting like Steve Jobs in such a company wouldn't work. But the reason Apple works is because the employees believe in a higher cause. They believe in making the computing experience better and are willing to take abuse to achieve that. Because they realize the abuse has a purpose. Look at the MobileMe example given in the article. Jobs didn't say "I hate you" or "you're fired" he said "YOU should hate each other for having let each other down" So the question of "Should you act like Steve Jobs?" is answered like this. If your employees share a common purpose they feel passionately about then the Jobs model is the right one.