This already kind of existed prior to the pandemic'. If you bought premium tickets to a show, often you would get placed into VIP list with the venue and/or ar

This already kind of existed prior to the pandemic'. If you bought premium tickets to a show, often you would get placed into VIP list with the venue and/or artist. Venue perks included contact with a VIP manager that could help lock in seating pre-sale, occasionally get discounts, if you asked, and other perks. It's in the venue's interest to KYC and maintain these higher value relationships. And if you don't patronize them for a period they'll stop reaching out or providing access. 'Might still exist, but my experience was prior.