Yes, some ops are cruft, in which case new company could buy old company brand. The other problem is distribution. These things are about channel power, which

Yes, some ops are cruft, in which case new company could buy old company brand. The other problem is distribution. These things are about channel power, which is >50% of the story on both sides: manufacturing, distribution, sales, etc.. 'The Product' is actually less important than the system in place that makes all of this work, at least at scale. Ideally, this would be a subdivision of a 'well run company' with operational resources and distribution power.