I have an LG C9 and while it has a lot of "smart" features, they stay out of the way. The thing is, there are TVs you can buy which have fewer "smart" features

I have an LG C9 and while it has a lot of "smart" features, they stay out of the way. The thing is, there are TVs you can buy which have fewer "smart" features but they are business-oriented for things like conference rooms and display walls and, are far more expensive. Even if you didn't care about spending extra money, the panels in these displays are not optimized for TV/Movies, they are optimized for presentations/display. The biggest question really is what are you planning on watching? If you're watching a lot of dramatic content where you actually care about picture quality, I really don't think you can do better than an OLED, and an LG CX OLED in particular. If you've never experienced a huge OLED in a dark room, it's an amazing thing to behold on a great movie which takes advantage of huge shifts in brightness/darkness of scenes. I recently re-watched the matrix and having that OLED does amazing things to the feel of the picture. When Neo/Morpheus get dropped from the Nebuchadnezzar into the white room in the matrix for the first time it goes from this rich deeply color saturated picture to this incredibly bright stark white in an instant and it's a change you can feel as much as you can see. If you're curious technically WHY OLED is just so incredible, and some more rational points of view on it, this (https://www.youtube.com/watch?v=226kWMOVGGc https://www.youtube.com/watch?v=226kWMOVGGc) was the video which convinced me to get an OLED. RTINGS has some great data on the CX OLED (the newer version of the C9 OLED which I have) https://www.rtings.com/tv/reviews/lg/cx-oled https://www.rtings.com/tv/reviews/lg/cx-oled The best way of describing things I think is that the upgrade from !OLED to OLED (and especially LG CX OLED) is akin to upgrading from using TV speakers to using a proper HT sound setup. Movies which are well mastered in 5.1 (or more) with great dynamic range and have great HDR and dynamic range in the video as well. On a more detailed technical note: I have my LG TV connected to my LAN because I want to be able to use Roomie to turn it on/off and set the input (it only uses 1 input which goes to my receiver), but, I have my firewall set to block all of it's access to the internet and it seems to be 100% fine with that. It can't exfiltrate data on what i'm watching, or download ads, or complain about software updates (and it doesn't complain about not being able to do those things), so the LG TV is perfectly fine as a dumb TV. Burn-in was a huge concern for me. This was not a cheap TV and if it only lasted a year or two I was going to be very angry. If I'm playing a particular video game (which I do do occasionally) and I look closely I can sometimes see menu elements ghost on the screen very slightly, but, they seem to completely disappear with normal use (I don't use the pixel refresher) and if you're not looking for them, you don't see them.