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Sunbeam is currently owned by Newell Brands (Carl Icahn) whose other brands include Coleman, Parker Pen, Calphalon, and First Alert. They certainly don't need
by johnohara 5y ago
Sunbeam is currently owned by Newell Brands (Carl Icahn) whose other brands include Coleman, Parker Pen, Calphalon, and First Alert.
They certainly don't need the money to kickstart a campaign, but it would be interesting to know if Kickstarter would entertain the idea of a subsidiary of Newell Brands running a marketing campaign on its platform.
Are there other large corporate brands that you know of that have launched marketing campaigns on KS?
- jsnell 5y agoYes. At least for boardgames, sub-brands of billion dollar companies regularly run Kickstarters. Why would KS have any problem with that?
- johnohara 5y agoNot sure. But I've always had the impression Kickstarter was about small business entrepreneurs/solopreneurs unable or unwilling to raise capital through traditional means. Per the KS Mission Statement, "It’s where creators share new visions for creative work with the communities that will come together to fund them." It just seems unusual to me that a multi-billion dollar global corporation would decide after 60+ years to go back to building high-quality versions of their products, perhaps considering it to be a "new vision for creative work," not really need a community to come together to fund it, and not have KS pause to think about whether it fits with their mission.
- jollybean 5y agoYes, I mean Kickstarter as a marketing tool to tap into to an engaged and authentic starter market.