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that's an interesting theory... but in the greater realm of the internets, how many people really use adblock, and is it really making a dent in advertising (co

• briansmith 18y ago
  More and more people are turning to plugins that restrict and/or disable scripts and third-party content like AdBlock Plus and NoScript--not to block ads, but for security reasons. I think Google wants to fix the security problems in a different way so that their Javascript- and third-party-domain- based utilities can function.
  • litewulf 18y ago
    By "more and more" do you mean your fellow technology-literates? I just want to point out that I've seen numbers for Linux desktop penetrations ~1%. I doubt that many people know (or care) what scripts are at all.
    • briansmith 18y ago
      That is true. But, it won't be long before IT departments start putting everybody behind script- and ad- blocking proxies for security reasons. This kind of blocking will bubble up from hobbyists and down from corporate IT and could become mainstream as these two groups meet in the middle.
• catch23 18y ago
  It's unlikely that adblock will make a dent in google's advertising revenues. A good chunk of their revenues comes from ppc (search advertising). As long as people use google as their search engine, google will always have their main source of revenue. "Banner Ads" will die, but that's probably a good thing. There have been other forms of advertising that have taken ground already. If you use facebook and you look at the "feed" you'll know what I mean. Good advertisers will know how to promote their products without users even realizing they are being subject to 3rd party goods/brand promotion.