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Sidenote, but I am sure Google and Co. have already optimised their systems to make competitor-naming schemes worthless re: SEO. Of course, this assumes the bl
by tentacleuno 5y ago
Sidenote, but I am sure Google and Co. have already optimised their systems to make competitor-naming schemes worthless re: SEO. Of course, this assumes the blog post is SEO hacking in the first place.
Back on topic, there is also a section of the Hacker News guidelines which I feel is appropriate here:
> Please don't complain that a submission is inappropriate. If a story is spam or off-topic, flag it. Don't feed egregious comments by replying; flag them instead. If you flag, please don't also comment that you did.
- jacquesm 5y agoI don't think I need to have HN's rules read back to me by you.
- yolo123x 5y agowe get it, you have a lot of karma. well done. you have an equal score on the pompous-o-meter.
- miakiraki 5y agoCompetitor naming schemes? SEO hacking? This case study mentions only one brand - their client. Can you please elaborate what do you mean by that?
- tentacleuno 5y agoSorry, to be clear I'm not accusing anyone. Just responding to OP's point about the 'hack' he pointed out the blog post was using. I am not entirely sure what is being referred to, but would be interested to hear if anyone has any ideas?
- thechilliguy 5y agoAlso, this is NOT a blog post case study. If anyone hasn't read it yet, it's a YouTube case study. Totally different.
- thechilliguy 5y agoYeah, people are complaining that one of the strategies was using tags and mentioning competitors in 20% of those tags. But it looks like they aren't too familiar with the YouTube tagging system. No hard feelings, you can't please everyone! :D
- jacquesm 5y ago"20% should be other channels’ names" Utterly disgusting.
- thechilliguy 5y agoThat's how the YouTube tagging system works, though.
- jacquesm 5y agoNo, that's how you are (ab)using it. Youtube tags are definitely not intended to be used to try to divert traffic intended for competitors to your pages.
- tentacleuno 5y agoJust re-read the post and no, that type of thing certainly isn't ideal. Apologies, OP. I'm still not sure if it's technically effectual with the YT algorithm, though. Would be an interesting talking point, that's for sure.
- thechilliguy 5y agoIt's not an unethical hack, it actually helps the YT algorithm understand what category is the video part of. This works especially well in this scenario because kalari is a very narrow niche. Tags do not boost your SEO at all, they rather help your video appear in the Recommended Videos section on the right of a YT video. When I tagged competitors I was simply telling YT that it can show the videos to people watching another video from one of KalariLab's competitors. There are 3 main ways to get views on YT when your channel is small: 1. SEO; 2. Homepage recommendations; 3. Recommended videos on other video pages. The tactic with tags works only for the 3rd category above. I hope that settles this discussion once and for all. Sidenote: I still don't understand why this post was flagged...
- jacquesm 5y ago
- jareklupinski 5y agoreverse image searching author's picture https://www.google.com/imgres?imgurl=https://conversion-apps.com/wp-content/uploads/2020/10/dan-300x300.png&imgrefurl=https://conversion-apps.com/blog/8-best-shopify-apps-in-2021/&h=300&w=300&tbnid=BA9Y_D96ptnEUM&tbnh=225&tbnw=225&usg=AI4_-kQjAXb5sQiK4liFc6NTQzYahXCIPg&vet=1&docid=YzCaJTJdCtPAmM&itg=1&hl=en https://www.google.com/imgres?imgurl=https://conversion-apps... https://conversion-apps.com/blog/8-best-shopify-apps-in-2021/ https://conversion-apps.com/blog/8-best-shopify-apps-in-2021... SEO games all the way down :)
- jacquesm 5y agoOh, he's a spammer too. Not surprising I guess.