5 ms·

I grew a YouTube channel from 2k views per year to 2.4k per day

38 points by thechilliguy 5y ago

bradleyjg 5y ago
You can grow a pine tree or a beard, but you can’t grow a YouTube channel. Yuck.
sva_ 5y ago
I wonder why this is upvoted so much in such a short time. The article looks like typical SEO hacking.
- tentacleuno 5y ago
  Don't attribute to malice what can be explained by people clicking the upvote button on a post :-) EDIT: then again, they could be getting their 'Hacker News case study' article ready...
  - thechilliguy 5y ago
    This is my 3rd post on HN just trying the waters. I don't know why it boomed like that so this is going to be the shortest case study ever: We Got Over 1k Pageviews In 30 Minutes Just By Posting On Hacker News The end
    - jacquesm 5y ago
      > This is my 3rd post on HN just trying the waters. Don't.
  - deleted 5y ago
    [deleted]
- jacquesm 5y ago
  It is, and unethical SEO hacking as well. Listing your competitors brands in your articles is a pretty obvious unethical hack. I've flagged this.
  - thechilliguy 5y ago
    Can you please be more specific about what competitors brands have I listed in the article? Plus I don't understand what's unethical about writing a strategy around a case study.
    - aaronchall 5y ago
      I'd ignore that particular individual's comment. A full case study should include a qualitative discussion of the competition, and the more granular, the better. Far from unethical, it's a best practice. Source: I wrote a lot of papers like this for business school.
  - tentacleuno 5y ago
    Sidenote, but I am sure Google and Co. have already optimised their systems to make competitor-naming schemes worthless re: SEO. Of course, this assumes the blog post is SEO hacking in the first place. Back on topic, there is also a section of the Hacker News guidelines which I feel is appropriate here: > Please don't complain that a submission is inappropriate. If a story is spam or off-topic, flag it. Don't feed egregious comments by replying; flag them instead. If you flag, please don't also comment that you did.
    - jacquesm 5y ago
      I don't think I need to have HN's rules read back to me by you.
      - yolo123x 5y ago
        we get it, you have a lot of karma. well done. you have an equal score on the pompous-o-meter.
    - miakiraki 5y ago
      Competitor naming schemes? SEO hacking? This case study mentions only one brand - their client. Can you please elaborate what do you mean by that?
tentacleuno 5y ago
> In this case study, I will go over our Youtube optimization strategy that helped KalariLab scale from 2,000 views per year to over 2,400 views per day, in a little over one month, without uploading any new videos. Quite an impressive milestone to say the least. It's nice to see how they have planned this whole thing out, executed on it, and it's obviously worked quite well. On the other hand, fixating on social media algorithms can drive you absolutely bat-shit; as a personal anecdote, I used to be addicted to getting more 'impressions' on Twitter. But that got me nothing. These platforms are designed to batter your mental health for the maximum engagement. In this case, increasing 'views per year' works very well for YouTube: the channel operator is drawing more views to the website as a whole. Then, of course, YouTube generates revenue from advertising to those users. I shall leave you with my sentiment, and good job Chillital!
kiba 5y ago
I am more interested in the youtube content than the marketing. It seems to be a form of martial art, but is it a performance or combat? I don't see any video on sparing, so it doesn't seem to be a functional combat art.
- tentacleuno 5y ago
  They could have definitely done a better job promoting their content on this article. That carries a hint of irony in itself.
  - thechilliguy 5y ago
    The content is in video format on their YouTube channel, publicly available. We were case studying the YouTube SEO strategy, not the content itself.
    - kiba 5y ago
      Good content stands on its own. A youtube SEO strategy feels very hallow.
- thechilliguy 5y ago
  Kalari is the root of Indian martial arts, it was used in war a few thousand years ago. You have to practice for 2 years before you will learn how to actually fight. Until then you mainly practice the movements and get your body accustomed to the flow.
pegyong 5y ago
How can this post earn so much points even though it doesn't have much comments. This looks suspicious.
- aaronchall 5y ago
  It's my understanding that more upvotes and fewer comments is considered good on the HN ranking algorithm.

38 points by thechilliguy 5y ago

bradleyjg 5y ago

You can grow a pine tree or a beard, but you can’t grow a YouTube channel. Yuck.

sva_ 5y ago

I wonder why this is upvoted so much in such a short time. The article looks like typical SEO hacking.

tentacleuno 5y ago
Don't attribute to malice what can be explained by people clicking the upvote button on a post :-) EDIT: then again, they could be getting their 'Hacker News case study' article ready...
- thechilliguy 5y ago
  This is my 3rd post on HN just trying the waters. I don't know why it boomed like that so this is going to be the shortest case study ever: We Got Over 1k Pageviews In 30 Minutes Just By Posting On Hacker News The end
  - jacquesm 5y ago
    > This is my 3rd post on HN just trying the waters. Don't.
- deleted 5y ago
  [deleted]
jacquesm 5y ago
It is, and unethical SEO hacking as well. Listing your competitors brands in your articles is a pretty obvious unethical hack. I've flagged this.
- thechilliguy 5y ago
  Can you please be more specific about what competitors brands have I listed in the article? Plus I don't understand what's unethical about writing a strategy around a case study.
  - aaronchall 5y ago
    I'd ignore that particular individual's comment. A full case study should include a qualitative discussion of the competition, and the more granular, the better. Far from unethical, it's a best practice. Source: I wrote a lot of papers like this for business school.
- tentacleuno 5y ago
  Sidenote, but I am sure Google and Co. have already optimised their systems to make competitor-naming schemes worthless re: SEO. Of course, this assumes the blog post is SEO hacking in the first place. Back on topic, there is also a section of the Hacker News guidelines which I feel is appropriate here: > Please don't complain that a submission is inappropriate. If a story is spam or off-topic, flag it. Don't feed egregious comments by replying; flag them instead. If you flag, please don't also comment that you did.
  - jacquesm 5y ago
    I don't think I need to have HN's rules read back to me by you.
    - yolo123x 5y ago
      we get it, you have a lot of karma. well done. you have an equal score on the pompous-o-meter.
  - miakiraki 5y ago
    Competitor naming schemes? SEO hacking? This case study mentions only one brand - their client. Can you please elaborate what do you mean by that?

tentacleuno 5y ago

> In this case study, I will go over our Youtube optimization strategy that helped KalariLab scale from 2,000 views per year to over 2,400 views per day, in a little over one month, without uploading any new videos. Quite an impressive milestone to say the least. It's nice to see how they have planned this whole thing out, executed on it, and it's obviously worked quite well. On the other hand, fixating on social media algorithms can drive you absolutely bat-shit; as a personal anecdote, I used to be addicted to getting more 'impressions' on Twitter. But that got me nothing. These platforms are designed to batter your mental health for the maximum engagement. In this case, increasing 'views per year' works very well for YouTube: the channel operator is drawing more views to the website as a whole. Then, of course, YouTube generates revenue from advertising to those users. I shall leave you with my sentiment, and good job Chillital!

kiba 5y ago

I am more interested in the youtube content than the marketing. It seems to be a form of martial art, but is it a performance or combat? I don't see any video on sparing, so it doesn't seem to be a functional combat art.

tentacleuno 5y ago
They could have definitely done a better job promoting their content on this article. That carries a hint of irony in itself.
- thechilliguy 5y ago
  The content is in video format on their YouTube channel, publicly available. We were case studying the YouTube SEO strategy, not the content itself.
  - kiba 5y ago
    Good content stands on its own. A youtube SEO strategy feels very hallow.
thechilliguy 5y ago
Kalari is the root of Indian martial arts, it was used in war a few thousand years ago. You have to practice for 2 years before you will learn how to actually fight. Until then you mainly practice the movements and get your body accustomed to the flow.

pegyong 5y ago

How can this post earn so much points even though it doesn't have much comments. This looks suspicious.

aaronchall 5y ago
It's my understanding that more upvotes and fewer comments is considered good on the HN ranking algorithm.