> It will be forced to change, if the masses shop personally and don't like paying delivery fees The masses mostly just shop personally; delivery is the new th

> It will be forced to change, if the masses shop personally and don't like paying delivery fees The masses mostly just shop personally; delivery is the new thing (the change). Delivery volumes are small as of now, and can only increase. The problem (according to a lady who helps with our cooking) is not that delivery is expensive, it is that BigBasket prices are higher than local prices. But BigBasket will eventually figure out how to bring prices down. If you're suggesting that volumes are going to top out soon, I disagree. Smartphones have made it easier for people to order stuff, and hundreds of millions of people from various economic backgrounds are comfortable using them. India's large enough for the trend to continue for a very long time.