3 ms·
when most consumers want to find something, they do a search. for that most go to google. they dont go to the economist. they dont go to HBR. as a result, if se
by abhip 15y ago
when most consumers want to find something, they do a search. for that most go to google. they dont go to the economist. they dont go to HBR. as a result, if search is done right (quality results), free high quality web content will be found, read, shared, and read again. but there is no loyalty built there for the news source's brand. very few publications will get the status that the economist, wsj, or nytimes enjoy.
- hammock 15y agoWe used to be loyal to the Economist, WSJ, NYTimes to bring us quality content. Now, we are loyal to google.
- aerique 15y agoSo would search engines specializing on a certain field be the replacement? Search engines tweaking their code to a niche like astronomy, code (DuckDuckGo), fashion, classical music, etc. Because Google has started to fail as a general search engine. Then again the abovementioned hypothetical search engines would be as much suspect to fail-by-SEO. Anyway, niche search engines as a replacement to the traditional publishers. Just thinking aloud.
- Hyena 15y agoThere was talk about this a while back, the need to go back to the curated list idea of the 1990s in order to reduce SEO spam.