The national teams usually from the tax payer. At the very least they manage the rights to the local tournaments, which has value in itself. The issue is that

The national teams usually from the tax payer. At the very least they manage the rights to the local tournaments, which has value in itself. The issue is that they often also have the same corrupt officials who gain legitimacy through this tournament, they wouldn’t risk losing their status. Imagine they decide to have an alternative tournament, then FIFA owning many rights puts pressure on them, one draws back and the operation fails. Explain that to the fans.