4 ms·Who chooses the tastemaker? If that person doesn't have taste then the tastemaker won't either.by richcollins 15y agoWho chooses the tastemaker? If that person doesn't have taste then the tastemaker won't either.cpeterso 15y agoSteve did; he hired Jonathan Ive.Gring 15y agoMore precisely: he did not fire him. Ive was there before Jobs.