I don't think the issue is solely intent at the time the photo is taken. If I put up a CCTV camera in my brick and mortar business with the intent of having sec

I don't think the issue is solely intent at the time the photo is taken. If I put up a CCTV camera in my brick and mortar business with the intent of having security footage in the event of a crime, but I subsequently review the footage, take some stills I think are funny, and put them on social media to build and entertain an audience, then I have pulled a kind of bait-and-switch. If people in or near my business reasonably assumed that the footage would be used specifically for security purposes, and are OK with being filmed for such a purpose, they may justifiably feel deceived. I can be on-board with the arrangement that "You're on camera. We'll see you if you shoplift. But hopefully you're in a store where others are also weakly dissuaded away from shoplifting." I might choose not to frequent a business where the deal is "Don't shoplift. But also, if you trip and fall maybe we'll cut a clip of you for the internet to laugh at."