I had a book agent tell me once that every business book is made up of a simple structure: 1. What? 2. So what? 3. Now what? Say what you will about most busi

I had a book agent tell me once that every business book is made up of a simple structure: 1. What? 2. So what? 3. Now what? Say what you will about most business books, but the structure has stuck with me as a good way to make sure you’ve got the building blocks to a good story (in a business context).