Couldn't agree more. For inspiration, see SpaceX's pricing page (tldr; $54M for a rocket to low earth orbit) http://www.spacex.com/falcon9.php#pricing_and_perfo

Couldn't agree more. For inspiration, see SpaceX's pricing page (tldr; $54M for a rocket to low earth orbit) http://www.spacex.com/falcon9.php#pricing_and_performance http://www.spacex.com/falcon9.php#pricing_and_performance Lesser companies are shy about pricing for two reasons: * They simply can't compete on a cost/benefit basis * They want to capture "consumer surplus" (see Joel's awesome writeup, http://www.joelonsoftware.com/articles/CamelsandRubberDuckies.html http://www.joelonsoftware.com/articles/CamelsandRubberDuckie...) "Capturing consumer surplus" is an MBA euphimism for "charging different people different amounts for the same product, based on whatever we can get away with". Sales dweebs love it because it makes for smart-looking powerpoints at the end of the month (look, we charged these forty customers double! free money!) What they can't measure is how many saw the "call us" button on the website and weren't gullible enough for that shit. Those people simply left to find a competitor with more transparent pricing.