I remember when the massive early growth of Napster led to a similar hype cycle around P2P, with overblown articles in Wired proclaiming it to be the answer to

I remember when the massive early growth of Napster led to a similar hype cycle around P2P, with overblown articles in Wired proclaiming it to be the answer to everything. Around 2004 I was CTO of a company building a streaming music service and I got a call from the CEO of a P2P-based CDN. I asked him some basic questions trying to find any reason I might consider them. It became clear that it would make no sense for us - their pricing was above the quotes I had received from other CDNs and I had no confidence in their reliability. The only selling point was whatever residual buzz P2P had at that point. He quickly became agitated and began yelling at me about how I "didn't get it". The company was called Red Swoosh and the angry CEO was Travis Kalanick. A few years later he somehow managed to sell it to Akamai, and as I recall it was shut down within a year.