Exactly if you know who authored a peice of content then you can get a pretty good idea of how authoritative it may be. Google is pretty good about finding cont

Exactly if you know who authored a peice of content then you can get a pretty good idea of how authoritative it may be. Google is pretty good about finding content but you want to know that the content is actually good (no content farms) if you know who wrote it then you can get a pretty good idea of how authoritative it may be. This goes into some more detail about this: http://www.blindfiveyearold.com/google-plus-identity-and-seo http://www.blindfiveyearold.com/google-plus-identity-and-seo