"Here’s how Apple products are created: a team of designers decide exactly what a product should do and how it should look and feel, their work is ruthlessly ed

"Here’s how Apple products are created: a team of designers decide exactly what a product should do and how it should look and feel, their work is ruthlessly edited by Steve until he approves, and then the entire rest of the company is given the task of moving mountains to make that dream real." Unsurprisingly, this is exactly how Pixar works. But Pixar was essentially run by Ed Catmull, who is much more like Tim Cook than Steve Jobs. Yes, Steve was CEO, but he wasn't the tastemaker at Pixar. As long as the CEO trusts someone else to drive the taste and works hard to preserve that culture, Apple will continue to be successful.