> I have wondered if there is even a way to sustain an organization large enough to review a wide variety of products, and have a business model that does not r

> I have wondered if there is even a way to sustain an organization large enough to review a wide variety of products, and have a business model that does not raise questions about your motives or integrity. Costs: {average number of new products released per unit of time} * {cost per product} Revenue: {volume of purchases per unit of time} * {affiliate marketing per product purchased} Advertising is probably difficult, due to the "Buy something other than what we recommend!" issue with advertising on review sites. Although I guess there are options for cross-selling. I can't believe there are many products that makes sense for, without the Consumer Reports "Pay for the report" model. And even with it, the economics seem dubious, and I feel like you'd always be barely getting by.