One thing no one has mentioned is Yelp. Yelp is huge for yoga. If your yoga studio doesn't have any reviews on Yelp, a lot of people are going to be hesitant to

One thing no one has mentioned is Yelp. Yelp is huge for yoga. If your yoga studio doesn't have any reviews on Yelp, a lot of people are going to be hesitant to pony up $15 just to try one class. (Many studios offer a discount for new students, but this one doesn't.) There's a big overlap between Groupon users and Yelp users, so it's a great way to get a batch of reviews up fast. But that's a double-edged sword, especially if Groupon buyers are going to be packed in like sardines in the studio's first weeks. Here's what I'd suggest: This studio needs to get a Yelp page up right away, and at least post a message there about when they're opening. They may even want to offer a deal right there: "Mention Yelp, and get $5 off your first class!" That way they'll attract more customers (but not too many), get reviews early, and cut out the discount middleman.