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I wonder if they'll sneak back on Insta after all the negative PR about facebook has died down. Facebook probably doesn't drive sales but I think Insta is huge
by randycupertino 5y ago
I wonder if they'll sneak back on Insta after all the negative PR about facebook has died down.
Facebook probably doesn't drive sales but I think Insta is huge in the beauty industry.
Lush tries to position themselves as a very high end bougie brand so this move imo is more indicative of negative smoke signals for Facebook PR than anything. ie it's a branding play by Lush- we're so fancy we're not even on facebook!
Pretty savvy, tbh. Lush has nice products but at the end of the day the $15 bath bomb is really just scented baking soda that's gonna drain out with the rest of the bath water.
- ikr678 5y agoThe Lush virtue signalling has front-run other conscientious consumer trends like low/no plastic packaging, refillable containers etc. I am sure plenty of others will be watching to see if getting off facebook translates to a new brand premiuim.