As a CEO of a company, I think this is one of the most important thoughts here. I was the owner too, hired a lady as CEO, later I fired her. It was very tiresom

As a CEO of a company, I think this is one of the most important thoughts here. I was the owner too, hired a lady as CEO, later I fired her. It was very tiresome for me to keep wtf kind of promises she made just to maintain the credibility of the company and not to alienate people. Of course it payed out and I loved all the people, but boy... it would have been much easier to just tell the people that these are new times and those promises were against the company or whatever - pretty sure lots of people would choose the easier and cheaper way in "hard times". I told to directors in multinationals several times that we have to sign this because it is not evident for their eventual successors that it is in their best interest etc. Trust, but always be careful and assertive.