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Still on YouTube, according to the article. Also according to the article, Lush is saying that social media consumption and Lush's brand are in direct conflict
by cardiffspaceman 5y ago
Still on YouTube, according to the article.
Also according to the article, Lush is saying that social media consumption and Lush's brand are in direct conflict, whereas maybe other brands don't have such a strong conflict with social media consumption.
- randycupertino 5y agoI wonder if they'll sneak back on Insta after all the negative PR about facebook has died down. Facebook probably doesn't drive sales but I think Insta is huge in the beauty industry. Lush tries to position themselves as a very high end bougie brand so this move imo is more indicative of negative smoke signals for Facebook PR than anything. ie it's a branding play by Lush- we're so fancy we're not even on facebook! Pretty savvy, tbh. Lush has nice products but at the end of the day the $15 bath bomb is really just scented baking soda that's gonna drain out with the rest of the bath water.
- ikr678 5y agoThe Lush virtue signalling has front-run other conscientious consumer trends like low/no plastic packaging, refillable containers etc. I am sure plenty of others will be watching to see if getting off facebook translates to a new brand premiuim.