But also as you shrink stuff, the proportion of it that goes to packaging increases, right? Like, even if you aren't trying to trick people, smaller containers

But also as you shrink stuff, the proportion of it that goes to packaging increases, right? Like, even if you aren't trying to trick people, smaller containers of stuff perhaps should be more expensive per unit net weight. If you go to a normal retailer that sells multiple sizes of the same product (dish soap, tooth paste, whatever), the larger size will typically be cheaper per oz basis.