This is a fairly terrible article covering well-trodden ground through lots of hyperbole and nonsense. I mean, I get it, Wordpress can be awful, especially if

This is a fairly terrible article covering well-trodden ground through lots of hyperbole and nonsense. I mean, I get it, Wordpress can be awful, especially if you don't know what you're doing, load it up with a 100 plugins of dubious quality, don't cache, etc. it's going to be an awful experience. However, having managed a woocommerce business for about 2 years now, I can't say I have seen absolutely anything that would be better for a small business, aside from getting myself into a SaS situation with Shopify, which would have cost many times more and actually been less flexible. Yes, you probably can't set WP up well without any technical competence, you're going to run into all sorts of issues. In which case, yeah, don't use it. Pay Shopify what they ask, and call it a day. Now as it happens, I know PHP reasonably well, I know how to put up a website. I know how to do the basics. I wouldn't call myself a web designer (none of this is my day job), but I also know I wouldn't touch these guys' commerce solution with a ten foot pole, I'll stick with Automatic thanks.