- Fundraising is hard. You should see things from an investor's perspective. As an entrepreneur, you’re completely absorbed in your startup. You’ve spent years

- Fundraising is hard. You should see things from an investor's perspective. As an entrepreneur, you’re completely absorbed in your startup. You’ve spent years building this business, you think about it 24 hours a day and you spend most of your time actively working on it. However, for the investor, what matters the most is the long-term viability of the business and returns on investment. Seeing things from this perspective will completely change how you approached raising capital and lead you to revisit how you pitch for investment. You must realize that to your investor, your start is not a product or a technology. You must position your startup as an investment.