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Tim Cook has been playing a certain role to date. He has been in charge of execution and organization. Does this mean that he doesn't have taste? Does the fact

by GavinB 15y ago

Tim Cook has been playing a certain role to date. He has been in charge of execution and organization. Does this mean that he doesn't have taste? Does the fact that he is not a genius public speaker mean that he doesn't have great taste? It's possible that he does, and possible that he doesn't, but it's entirely possible that Cook has talents that simply weren't being tapped in his old job. I suspect that following up on the vision of Jobs and the design group actually takes a lot more of this magical "taste" than is immediately obvious. There are a huge number of decisions that need to be made even in the later stages of the process. It seems like we're assuming that because he was a COO, Cook doesn't have the talents that it takes to be a CEO. How can we possibly know that? The only evidence given is that he's a COO now, and doesn't have the showmanship that Jobs does.

extension 15y ago
We don't know that the assistant janitor at Apple doesn't have the killer taste required to run the company, but without any particular evidence of it, it's probably best to assume he/she does not. But we don't really know who was, is, and will be running the show at Apple, or how those matters of taste are truly decided. All we know is that this is the time they chose to officially announce Jobs' succession and that Cook is the person who they felt investors would have the most confidence in as CEO. The ultimate power is with the BoD, and probably with Jobs for the rest of his life.
- ssharp 15y ago
  >We don't know that the assistant janitor at Apple doesn't have the killer taste required to run the company, but without any particular evidence of it, it's probably best to assume he/she does not. Steve Jobs did not specifically request that an assistant janitor take over as CEO. With Job's blessing, it's safe to assume that either Cook, or some system Job's put in place, is expected to continue Apple's taste.

by GavinB 15y ago

extension 15y ago

We don't know that the assistant janitor at Apple doesn't have the killer taste required to run the company, but without any particular evidence of it, it's probably best to assume he/she does not. But we don't really know who was, is, and will be running the show at Apple, or how those matters of taste are truly decided. All we know is that this is the time they chose to officially announce Jobs' succession and that Cook is the person who they felt investors would have the most confidence in as CEO. The ultimate power is with the BoD, and probably with Jobs for the rest of his life.

ssharp 15y ago
>We don't know that the assistant janitor at Apple doesn't have the killer taste required to run the company, but without any particular evidence of it, it's probably best to assume he/she does not. Steve Jobs did not specifically request that an assistant janitor take over as CEO. With Job's blessing, it's safe to assume that either Cook, or some system Job's put in place, is expected to continue Apple's taste.