Frankly, I think that HTML can likely be consumed in more languages than JSON by sheer virtue of age. And there are any number of ways you could standardize th

Frankly, I think that HTML can likely be consumed in more languages than JSON by sheer virtue of age. And there are any number of ways you could standardize the format of your HTML response - such that people who know the formatting ahead of time get the exact same benefits as they would with JSON.