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Question: Why does the 'tastemaker' have to be CEO? A traditional CEO's role is to provide vision for the company, sure, but Cook clearly knows he's not Jony Iv
by mashmac2 15y ago
Question: Why does the 'tastemaker' have to be CEO? A traditional CEO's role is to provide vision for the company, sure, but Cook clearly knows he's not Jony Ive, and I'm sure is willing to keep people like Ive around to make those 'tastemaker' decisions. I don't think tastemaker == CEO at all, necessarily.
- fab13n 15y agoOperational depts have a natural tendency to answer "that's not possible" when challenged very hard, and to try and negotiate compromises. You don't need the top guy to be the tastemaster, but you need his arbitrages to be heavily biased in favor of designers, not operatives. For this reason, it sounds worrisome to put the chief operative officer at the top position, generally speaking. Now I don't know Tim Cook, maybe he's able/trained to let the visionaries call the shots.
- philwelch 15y agoI think if you're the COO at Apple, of all companies, you're used to making the impossible happen.