Like when TiVo launched and spent millions trying to educate the market on why someone would want to record live TV (i.e., just use a VCR, silly), the main bene

Like when TiVo launched and spent millions trying to educate the market on why someone would want to record live TV (i.e., just use a VCR, silly), the main benefit you could get from them entering the space is they spend a lot of their funding on education and you spend your money on customer acquisition. A bit different, granted, but an analogy nonetheless.