> Different value OK, I can’t disagree with that ;) I’d say your target is people who are new to figuring out they are lactose intolerant and who are most eage

> Different value OK, I can’t disagree with that ;) I’d say your target is people who are new to figuring out they are lactose intolerant and who are most eager to get a grip on it. I was an early adopter of portable lactase, so I’m set in my ways, but there were plenty of days where I’d forget the pills and it got really frustrating: ordering food that looked great but had to be handed to someone else; unexpected whipped cream frosting on birthday cakes; water and cookies. I still run out sometimes and it’s a drag. I will make a note to ping you when I’m in Austin. Thanks for that. Would be a fascinating conversation.