If you go through the process, it seems pretty benign. Looks like the stationary has an ad for Shortwave at the bottom, and it unobtrusively reminds you that it

If you go through the process, it seems pretty benign. Looks like the stationary has an ad for Shortwave at the bottom, and it unobtrusively reminds you that it’s a Shortwave service throughout. I think it’s clever, a marketing stunt like this is memorable and makes me curious about the company sponsoring it. Plus, the cost of acquiring a new lead can be pretty high for many SaaS companies. So Shortwave spending less than a dollar per prospect here isn’t suspicious.