It looks like as long as you do things publicly they cannot really be considered "personal" only. The higher you climb on the social ladder the more visibility

It looks like as long as you do things publicly they cannot really be considered "personal" only. The higher you climb on the social ladder the more visibility and responsability you have. If you want to express a "personal" opinion perhaps you should do it in private/restricted/personal groups not on a worldwide public channel(i.e public twitter). Bad behaviour of employees outside of working hous definitwly affect the employer. The simple examples are: police officers, lawyers and politicians. Same goes for private companies. If Tim Cook would argue against certain values I hold dear, on his personal account I would definitely stop buying Apple's products. Off-topic: I've stopped buying Apple products but I keep getting the refreshed lines as gifts. It's a weird situation.