But that wouldn't fit with the great one's narrative :) Jokes aside (Bezos is obviously brilliant), you have a very valid point. There are all kinds of studies

But that wouldn't fit with the great one's narrative :) Jokes aside (Bezos is obviously brilliant), you have a very valid point. There are all kinds of studies showing the problems with large selection, and many companies are betting on something that won't change - many customers want a narrow selection. Steve Jobs and Apple is a decent example. Tesla is another. Wide selection didn't seem to do much good for GM and Ford.