An example: I heard a story about a Japanese popsicle company which had to increae the price of their product due to the cost of wood used for the stick. They c

An example: I heard a story about a Japanese popsicle company which had to increae the price of their product due to the cost of wood used for the stick. They created an ad on national TV explaining the change and apologising profusely: https://qz.com/656080/a-japanese-ice-cream-maker-deeply-apologizes-for-raising-prices-by-9-cents/ https://qz.com/656080/a-japanese-ice-cream-maker-deeply-apol...