https://petapixel.com/2018/10/19/why-kodak-died-and-fujifilm-thrived-a-tale-of-two-film-companies/ https://petapixel.com/2018/10/19/why-kodak-died-and-fujifilm.

https://petapixel.com/2018/10/19/why-kodak-died-and-fujifilm-thrived-a-tale-of-two-film-companies/ https://petapixel.com/2018/10/19/why-kodak-died-and-fujifilm... Meanwhile, Fujifilm thrived post-film by recognizing they're really in the chemical business, and pivoted well (to pharmaceuticals, cosmetics, and highly functional materials).