It only really matters with certain forms (e.g. chat). Otherwise, quality wins. Very often new products launch using the incumbent's network as a launch pad. I

It only really matters with certain forms (e.g. chat). Otherwise, quality wins. Very often new products launch using the incumbent's network as a launch pad. If you were starting, say, a football discussion site, you can pull people off Facebook/Reddit football groups, or some sports channel forum.