I've read War and Peace, I get that you can model the goals of an organization as the integral of the goals of its constituents. I do embrace that complexity.

I've read War and Peace, I get that you can model the goals of an organization as the integral of the goals of its constituents. I do embrace that complexity. But reductionism is helpful sometimes. The integral of a complex equation can add up to an integer. Modeling planetary movements in a way that's similar to a spherical cow in a vacuum may not be perfect, but it is possible, and tells you quite a bit. Reductively, companies pursue profit, in the same way that people pursue money. It's not all-consuming, but if you want to model behavior, that's probably the place to start.