>okay but what what counts as "enough profit to recover your R&D, risks and all the other costs", and who decides? currently it's decided by the market. you gue

>okay but what what counts as "enough profit to recover your R&D, risks and all the other costs", and who decides? currently it's decided by the market. you guess what the costs are, and decide whether or not to develop the drug accordingly. The correct price would be IMO the price you would have is there would be competition, so if there would be 10 others creating similar medicine(or CPUs,phones) and what price you would use to be competitive but still profitable ? That would be the correct price. What happens is if there is not enough competition you max it up 10 times