i was at the beach a couple weeks ago, and a couple of volunteers with an organization that test local beaches for water safety came by and told me about their

i was at the beach a couple weeks ago, and a couple of volunteers with an organization that test local beaches for water safety came by and told me about their iphone/android app. i mostly listened politely, ignoring everything they said because there was no way i was going to search the app store for their app and install it when they handed me a card with a QR code on it. scanning it installed their app on my phone. i don't know that it made my life better, but it certainly removed a lot of friction in getting me to install their app.