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As long as participation on social media is sponsored by advertising dollars the problem of misinformation will not go away. This project is gathering volunteer
by holonomically 5y ago
As long as participation on social media is sponsored by advertising dollars the problem of misinformation will not go away. This project is gathering volunteers to do free work for Twitter and enrich its shareholders which makes sense from their perspective but not from the perspective of whoever is contributing to this project. So what's gonna happen over time is this will turn into another meta-layer for misinformation games because contributors will realize it is in their best interest to moderate content that seems to be against their own interests. Doing otherwise only enriches Twitter and its shareholders so there is no incentive for the contributors to be honest in their work.
The business model is the problem. There is no way to keep the advertising based business model and reduce misinformation because the underlying incentives are fundamentally adversarial. Twitter cares about keeping people engaged because that's how they make money. They have no incentives to propagate truthful information because the advertisers don't pay them for that, they pay for attention regardless of what it is directed towards. Eventually people realize this and that's why there is such a high prevalence of sociopathic behavior on social media, every person is acting in their own best interests to grab as much attention as possible in order to shill some weird but personally enriching ideological doctrine. There is no common cause uniting groups of people together other than going viral to maximize attention from other participants. All the other weird behaviors like doxxing and cancelations follow directly from this incentive structure, those behaviors get attention and so people internalize them because that's what the platform encourages.
Social media, instead of AI, is what Nick Bostrom should have been worried about. Encouraging sociopathic behavior is antithetical to maintaining stable societies and that's exactly what we're seeing.