Yes, and it’s still noteworthy when it happens and still merits responding with countermeasures (like new terms) to ensure the meaning you want can be efficient

Yes, and it’s still noteworthy when it happens and still merits responding with countermeasures (like new terms) to ensure the meaning you want can be efficiently communicated without error. (Except for the the small part of the population that actively resists such efforts in the belief that they’ll have an advantage over others in correctly guessing the intended meaning, or that those that have a harder time don’t matter.)