Yeah, things are perhaps different in the developing countries markets in Asia (maybe even the developed countries). In India, physical books have always been

Yeah, things are perhaps different in the developing countries markets in Asia (maybe even the developed countries). In India, physical books have always been a lot more popular (and still are) since books are a lot cheaper than in the US (printed on very crappy paper though). But that's also meant that there's a lot more room for ebooks to grow into. The US might be, what, a 30-35% ebooks share at this point? In India, its less than 5% but growing very strongly. BUT this is not accompanied by ereader sales. Majority of ebooks are read by folks on their phones. (I suspect China has been seeing something similar too with the proliferation of online reading platforms.)