3 ms·
Idea Generation/Validation
Any mental model y'all use when researching new ideas or validating them?
- allenleee 5y ago(for product/startup) Strategy - What’s the unique leverage other companies can’t/hard to clone? How to create that moat? - What’s the opportunity cost of building that moat? - How to make it compound overtime? - What are the 2-3 key metrics that I should look at to drive the business? Product - Who has this problem? Why is this a problem? - How are people solving this problem today? - What effort / timing is required to switch from a different solution to yours? - Is the product being designed for the customer, or at the customer? - Can I articulate the idea maze by which I have come up with the current product plan? What data I'm looking for from the market that will let me know if my plans are correct or not? Distribution - Is there an unfair distribution advantage - Customer acquisition channels? - How has distribution worked so far? What has worked/not worked - How much does customer acquisition cost? (per channel) How will I make this money back and how long will it take? - How scalable are these? How big can I get with the existing product + customer acquisition channels? (At what point do they get saturated or become too expensive and what do I do if/when that happens?) - What do I plan to do next for distribution?