As a Norwegian expat in Melbourne since early 2000s I'd somewhat equal the DSE experience to Frithjof Arngren in Norway in the late 70s/80s (for any Norwegians

As a Norwegian expat in Melbourne since early 2000s I'd somewhat equal the DSE experience to Frithjof Arngren in Norway in the late 70s/80s (for any Norwegians lurking around here). I never got to Arngen's stores, if any, but those printed catalogues were truly amazing experiences of full on geek. There were a lot of design similarities to Dick Smith ie the prominently featured hand drawn heads. Today I see he has a website in his name, which is ... unique. I have no better way to describe it.