The balance is probably hard to find: to get into the insane risk of locking the best locations in the expectation later your market shares will allow you to pr

The balance is probably hard to find: to get into the insane risk of locking the best locations in the expectation later your market shares will allow you to price them right requires cowboy management, while making any money in real estate scalping at large scale require ultra boring micro accountancy. So regus cant do it, they want to make money more safely, and WeWork cant do it, they wanted to change the world (sigh).