Something like a QX9770 + SLI 680s could use similar power to a 12900k + 4090, which is similar in market positioning as the "halo product" now vs 10 years ago.

Something like a QX9770 + SLI 680s could use similar power to a 12900k + 4090, which is similar in market positioning as the "halo product" now vs 10 years ago. The difference now is as more and more people who grew up gaming are now in the employed professional category, there are more people looking at what would have been the ultimate top end setups back then.